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Viral marketing 100 success secrets pdf


viral marketing 100 success secrets pdf

Companies are adopting many of the strategies that punters have used to make their clips go viral on but are frequently keeping their brand hidden in the shadows.
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Viral videos are now big business for brands around the world but marketing experts warn the trend towards deceiving viewers could backfire spectacularly.It's not just enough for you to love this idea, other people have to love it as well.You might be working on a product, something new, or hoping to increase the sales of an old product.Oh and dont forget to avail of video sitemaps in this nifty document, google explains how to create a video sitemap with ease.You might be hoping to change people's behavior, to get them to do something differently or change their mindsets about the world.The latest viral campaigns are evidence that the big brands are finally starting to get a hang of the new medium, said Cole.In both instances, it was immediately obvious to viewers that the clips were marketing campaigns but the content was compelling enough to get people to pass it on to their friends.Videos that are pure marketing puff pieces dont spread.But it was only after the clip had notched up its four millionth view that it was revealed that the clip was part of a campaign for Levi's, created by creative agency Colenso bbdo.Keep this rule in mind: if it has a box, it has a purpose Google needs you to fill it out to help you rank.Two New Zealand women used a hidden camera to catch men leering at their behinds.Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers lives and collect leads in the process.For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most.Dont let your brand be that guy instead, your video should be centred around the story and not the sale.But sometimes in hindsight companies wind up preferring their videos never took off at all.Think your B2B audience cant handle humour?Your mom hates Dead Space 2 the clip was later revealed to be part of a broader marketing campaign for the game and quickly spread virally, garnering hundreds of thousands of views.Similarly, Honda Australia's " How much Hipster can you pack in a Jazz " campaign was blatantly an ad but still attracted over 750,000 views.So ensure that your videos are tagged with relevant mcdonalds promo codes ubereats keywords and fully explained with fleshed out descriptions and unique titles.However, there are examples of TV ads that have had successful campaigns online.




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